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Bullseye Customer Targeting: Part Two

How Weathercheck slashes your cost per lead

One of the less expensive, most popular methods of marketing is direct mail. It’s cheap because it’s a shotgun approach. Even traditionally targeted direct mail is only a little better.

 

But what if you could target only those homes with pre-identified weather damage, from hail, wind, and any number of perils?

 

The best you could do to find customers before WeatherCheck was called “predictive analytics,” or, trying to predict which customers want your service based on their past behavior.

 

Now, you can go way beyond predictive analytics to “presumptive eligibility”:  these customers can be presumed to need repair because a highly scientific method of discovering post-weather event damage has identified these specific addresses.

 

Traditional direct mail conversion rate is only about 4%. Four percent! Direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards, according to an industry professional organization.

 

Now, and available only from WeatherCheck, you can receive a daily Damaged Address List for targeting direct mail and other communication to addresses with known weather damage.

 

We are revolutionizing the post-event world, and slashing marketing budgets for smart companies.

In the United States, the average adult receives 40 pounds or more of traditional direct mail each year, around 16 pieces of traditional direct mail per week. For every 16 pieces of direct mail marketing received, adults receive about one personal or business envelope, according to the Direct Mail Association. More than half of unsolicited direct mail is thrown out without being opened.

 

Still, old-school direct mail is way more effective than emailing leads: achieving a 4% response rate, compared to 0.12% for email offers. So why does it continue to be used?

 

A study conducted in England called  The Private Life of Mail, concluded direct mail endures because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”

 

The direct mail association recommends three things for successful direct mail campaigns. Again, the use of the exclusive WeatherCheck Damaged Address List allows you excel all of these:

 

  1. Deliver the message into the right hands
  2. Make it personal
  3. Think “customer first”

Using the WeatherCheck Damaged Address List allows you to deliver the message into only the right hands.

Doesn’t get more “right” than that.

 

Using the WeatherCheck Damaged Address List allows you to deliver a message personally tailored for people who have just experienced a terrible assault on their homes by weather. They are recovering, in many ways. Your message of hope can come from a company determined to deliver high quality service to victims of storm damage.

 

Using the WeatherCheck Damaged Address List allows you to think “customer first” because you automatically know what they are thinking about, and what they need.

 

In the United States, the average adult receives 40 pounds or more of traditional direct mail each year. The average person receives 16 pieces of traditional direct mail per week. For every 16 pieces of direct mail marketing received, adults receive about one personal or business envelope, according to the Direct Mail Association. More than half of unsolicited direct mail is thrown out without being opened.

 

A study conducted in England concluded direct mail endures because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”

 

As with all marketing, direct mail should be inspired by the customer. Demonstrating that understanding means that marketers must get back to basics: make sure their lists are current, their mailings are targeted, and their promotional offers are meaningful so their message will resonate with the recipient.

 

WeatherCheck is the new standard for current, targeted, and meaningful. Sign up today, and receive your first list for free.

 

Know exactly which homes need repair after a weather event.

Click here to read Bullseye Customer Targeting: Part One

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