WINNING THE STORM: Fixing Neighboritis

When a storm event impacts homes and businesses it sets into motion a series of events for property owners and their insurers. This series begins with the Pre-FNOL™ phase. Pre-FNOL™ is the time between when an insured property incurs a loss or someone believes their insured property may have incurred a loss and when a claim for that incurred loss is filed.  During this phase, policyholders are taking in information and trying to decide whether they should file a claim or not for potential property damage.  News outlets, neighbors and contractors all give information to policyholders as they make a filing decision.

In most cases today, the insurer’s voice is startlingly absent from this Pre-FNOL™ conversation. One voice that is prominent in today’s Pre-FNOL™ conversation is that of the neighbor. Especially the neighbor who has a different insurer that is paying for a new roof for their home or business after a hail storm. This neighbor’s input influences the policyholder who is deciding whether or not to also file a claim. While they may be well meaning, this neighbor could push the policyholder into filing a claim when they don’t have a legitimate loss.

How should insurers deal with the well meaning neighbor who just got a new roof after a hail storm? By communicating with the policyholder before the neighbor does. By being the first to communicate to the policyholder during Pre-FNOL™. But what does the insurer communicate? Through the WeatherCheck application, insurers can communicate to policyholders as soon as potentially damaging weather impacts them. By providing policyholders with the data driven WeatherCheck report, insurers empower policyholders to make the best decision in regards to filing a claim or not.

For policyholders that did sustain a legitimate loss, this communication could potentially give the neighbor we talked about earlier a case of neighboritis, “Your insurer reached out to you? Mine didn’t. Who’s your agent and insurer?”

For policyholders who didn’t sustain a legitimate loss, this communication gives the policyholder context and fact based legs to stand on when the inevitable neighbor conversation takes place. When policyholders make the wrong decision in filing a claim, both they and the insurer suffer. By providing a fact based WeatherCheck report, policyholders are given the best chance to make the right decision.

Neighboritis is real and it affects the claims filing decisions of policyholders every day. By using WeatherCheck, insurers can win the storm and actually use neighboritis to their advantage, for good.

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